MoBuildsIt Get the free review

Most stores get built once. Then nobody feeds them.

I fix Shopify and WooCommerce stores so shoppers and Google can find and buy what’s in them. SEO, storefront, and catalog work for independent retailers.

Get the free five-gap review See what I fix

Email your store URL. Get five gaps and what I'd fix first, in writing. No store login needed.

The free five-gap review

What happens next

  1. Email the URL

    I look at the public store. You don't need to send a login or choose a paid service.

  2. Get five findings

    You get the affected pages, what I found, why it matters to a shopper, and what I'd fix first.

  3. Decide what to do

    Keep the review and use it. If you want my help, we agree the scope and price before I change anything.

Work with me

If you want help with the fixes.

Start with the free review. You don't need to pick a package to email me. These are the options if you'd like me to do the work.

Founding rate

Search foundation

$499

First three stores only. Then the rate goes up.

A one-time tune-up of the layer Google and AI assistants actually read.

  • Structured data, indexing, and Search Console cleanup
  • Product and collection pages organized around real searches
  • A plain-English handoff showing what changed and where

We agree which product pages, collections, and templates are included before work starts. A full storefront rebuild is quoted separately.

The catch, out loud: if the work pays off, I ask for a testimonial and permission to share the numbers.

Accessibility cleanup

$799

One-time fixes in the theme code itself, not a monthly overlay widget.

  • Keyboard navigation, contrast, labels, and alt text
  • A practical report you keep and reuse

Storefront builds

Quoted

Builds and rebuilds scoped to your real catalog and migration.

  • Product, customer, and order-history migration included
  • Training so the store stays yours when I'm done

Motion reels

Quoted

A short, beat-synced video for your social feeds or homepage, built from your products and your facts. Watch two below.

  • Any length you need, vertical for Instagram, Facebook, and TikTok, plus a square or wide cut
  • Original music made for the piece, so a business account can post it without a licensing fight
  • A no-music version too, so you can add your own song in the app

Podcast clips

Quoted

Finished vertical clips from every episode, back within 24 hours. Ask about a trial week. See how it works.

  • A hook, hand-checked captions, B-roll and music on every clip
  • A sizzle reel for every new episode

Sound familiar?

  • The theme hasn't been touched since it was installed.
  • Your product pages say less than your shelf tags.
  • You rank for your own name and nothing else.
  • The last developer stopped replying.

None of this means your store is bad. It means nobody's been feeding it. That part is fixable.

Proof

Same playbook, live on real stores.

At Feet Heart, a Los Angeles footwear retailer, I run e-commerce operations. I rebuilt the Shopify storefront and the search foundation under it. The result: roughly 20x organic impressions in one quarter.

See the Feet Heart storefront

Your store starts from a different place. I'll tell you what's realistic before we start.

5,200+ SKUs in the storefront rebuild
~20x organic search impressions in one quarter

“Mo has run our online store since 2022. He rebuilt our Shopify site with a new look, a new layout and better product pages, and he keeps it running every day. Our Google search impressions went up about 20x in one quarter. If you need someone for your Shopify store, I'd recommend Mo.”

Yasin Mahomed, Owner, Feet Heart Mo runs e‑commerce for Feet Heart.

Nine weeks of search growth.

Organic search impressions grew another 3.7x from June 1 to August 2, 2026.

Feet Heart organic search impressions, indexed weekly from June 1 to August 2, 2026, rising from 1.0x to 3.7x.

1.0xJune 1, 2026

3.7xAugust 2, 2026

Weekly impressions, indexed to the first week (1.0x). Source: Google Search Console, pulled August 5, 2026.

The Feet Heart storefront homepage, showing the search bar, brand navigation, and a Pikolinos feature banner.
feetheart.com, the storefront I rebuilt and run.

What that actually took

  • Rebuilt the storefront around search, so 5,200+ SKUs are findable instead of buried
  • Fixed the structured data that helps search engines understand the products
  • Wrote the answers customers were already asking in the store, onto the pages they land on
  • Cleaned the catalog so product pages compete for real searches, not just the brand name
4x search clicks
16 → 9.8 average Google position

May 30–June 12 compared with July 21–August 3, 2026. Source: Google Search Console, pulled August 5, 2026.

This case study includes a full storefront rebuild and ongoing e-commerce work. The $499 search foundation is a smaller, separately scoped project.

The Bits 'n Pieces Quilt Shop homepage, showing the search bar, category navigation, and a holiday fabric row.
bnpquilts.com, a quilt shop in Pelham, New Hampshire. Shown with the owner's permission.

A second store

Bits 'n Pieces Quilt Shop: a client store, same discipline

  • Wrote descriptions for 118 collection pages that had none, each grounded in that collection's real stock
  • Cleaned supplier codes out of the product descriptions search engines were showing, so listings read as English
  • Added a FAQ page, an accessibility statement, and store schema; fixed the unlabeled buttons across the theme
  • Got Bing to re-read 134 changed pages, and filled the empty services section on the Google Business Profile
+142% sales from search engines, month over month
+131% sales from Google, month over month

July 9–August 5 compared with August 10–September 6, 2026, the first four weeks after the work went live. Source: Shopify sales by traffic source. The same period, Facebook sales grew 43% on the same store, which is what makes the search number stand out.

The Marine Parts Galore homepage, showing the part-number search bar, Request a part button, and brand navigation.
marinepartsgalore.com, a used outboard parts dealer in St. Petersburg, Florida. Shown with the owner's permission.

A third store

Marine Parts Galore: a $499 pass on a 3,500-listing parts store

  • Pointed the real domain at the store. It used to be a placeholder page handing customers off to a myshopify address
  • Built a part-number search that says "we have it" when a number is on the shop's 3,900-number shelf list but not photographed yet, with a request button
  • Split one giant inventory list into eight brand pages with their own search titles, and taught search to keep two-stroke and four-stroke parts apart
  • Added structured data on 3,500+ listings with the condition marked, so Google reads "used" and the part number

“Mo knows the nuts and bolts. He put my major disaster back together and working smoothly. I appreciate his attention to detail and his good communication that simplifies complex issues. My store will excel.”

Kay, Marine Parts Galore, St. Petersburg, FL

Motion reels

Short videos that move like your brand, not like a template.

I build short reels from code, not from a drag-and-drop editor. Every cut lands on the beat, the music is made for the piece, and the facts on screen come from your store. Post them on Instagram, Facebook, or LinkedIn, or put one on your homepage.

Three examples. My own reel, the one on my LinkedIn. A hype reel for Model Workouts, the fitness brand I built. And a shop reel for Bits 'n Pieces Quilt Shop, paced slower on purpose because most of the shop's customers are over 65. All three have sound. Tap to play.

Ask about a reel
Mo Ally showreel. 30 seconds, built from code and cut to the beat.
Model Workouts. 36 seconds of hype for the fitness brand I built, cut to the drop.
Bits 'n Pieces Quilt Shop. 44 seconds for the shop's Facebook and Instagram. Shared with the owner's permission.

A real review finding

The fallback had the same problem.

From this site, mobuildsit.com. Reviewed September 4, 2026.

What I found
The email button and the “write directly” address both needed the same script to show the email address. Without it, the page showed “[email protected]”.
Why it matters
If that script fails, someone trying to get in touch can't simply copy the address. The fallback doesn't help them.
What I'd fix first
Keep the address readable and the email link usable without a script. Then check both with JavaScript turned off.
Priority
High. It affects the page's only way to contact me.

That's the level of detail to expect in your five-gap review.

Before you email

A few practical details.

What does the $499 foundation cover?

A scoped set of search fixes: structured data, indexing, and product or collection pages. We agree the pages and templates in writing first. Full rebuilds and migrations are quoted separately.

Do you work on WooCommerce stores?

Yes. The free review works the same way on a WooCommerce store: I check the public site and send five gaps and what I'd fix first. Fixes cover the same ground, from product and category pages to structured data and indexing. If you're thinking about moving to Shopify, I'll quote that separately.

Will you need access to my store?

The free review starts with the public website. If you want me to implement fixes, I'll explain the access needed for that work before you grant it. You approve the changes before I touch your store.

How long does it take?

I'll confirm when to expect your review by email. For paid work, we agree the scope and delivery date before I start.

What is a motion reel, and what does one cost?

A short video built from your product photos, clips, and facts, cut to original music, at whatever length the piece needs. You get a vertical file for Instagram, Facebook, and TikTok, a version without music, and the right to use it anywhere. Price depends on length and how many cuts you need. I quote it before starting.

What does the $799 accessibility cleanup include?

Theme-code fixes for keyboard navigation, contrast, labels, and alt text. We agree the pages and components to check first. Your report records the fixes, the checks, and any remaining limitations.

You work with me. That's the org chart.

I'm Mo Ally. I run e-commerce operations for a Los Angeles footwear retailer, so I spend my days inside Shopify, not in slide decks about it. I like big catalogs, stores with history, and owners who care more about their customers than about marketing jargon.

If I take your project, I do the work, answer the email, and leave you a clear record of what changed. Nothing I build is designed to keep you dependent on me.

mo@mobuildsit.com LinkedIn Los Angeles, California

Send me your store.

Email the URL. I'll reply with the five biggest gaps I see and what I'd fix first. Free, no obligation, and you get it in writing either way.

Email mo@mobuildsit.com

Or write directly: mo@mobuildsit.com