Most stores get built once. Then nobody feeds them.

I fix the part Google reads. Shopify search, storefront, and catalog work for independent retailers.

Get the free five-gap review See what I fix

Email your store URL. Get five gaps and what I'd fix first, in writing. No store login needed.

The free five-gap review

What happens next

Email the URL
I look at the public store. You don't need to send a login or choose a paid service.
Get five findings
You get the affected pages, what I found, why it matters to a shopper, and what I'd fix first.
Decide what to do
Keep the review and use it. If you want my help, we agree the scope and price before I change anything.

Work with me

If you want help with the fixes.

Start with the free review. You don't need to pick a package to email me. These are the options if you'd like me to do the work.

Founding rate

Search foundation

$499

First three stores only. Then the rate goes up.

A one-time tune-up of the layer Google and AI assistants actually read.

Structured data, indexing, and Search Console cleanup
Product and collection pages organized around real searches
A plain-English handoff showing what changed and where

We agree which product pages, collections, and templates are included before work starts. A full storefront rebuild is quoted separately.

The catch, out loud: if the work pays off, I ask for a testimonial and permission to share the numbers.

Accessibility cleanup

$799

One-time fixes in the theme code itself, not a monthly overlay widget.

Keyboard navigation, contrast, labels, and alt text
A practical report you keep and reuse

Storefront builds

Quoted

Builds and rebuilds scoped to your real catalog and migration.

Product, customer, and order-history migration included
Training so the store stays yours when I'm done

Sound familiar?

The theme hasn't been touched since it was installed.
Your product pages say less than your shelf tags.
You rank for your own name and nothing else.
The last developer stopped replying.

None of this means your store is bad. It means nobody's been feeding it. That part is fixable.

Proof

Same playbook, live on a real store.

At Feet Heart, a Los Angeles footwear retailer, I run e-commerce operations. I rebuilt the Shopify storefront and the search foundation under it. The result: roughly 20x organic impressions in one quarter.

See the Feet Heart storefront

Your store starts from a different place. I'll tell you what's realistic before we start.

5,200+ SKUs in the storefront rebuild

~20x organic search impressions in one quarter

“Mo has run our online store since 2022. He rebuilt our Shopify site with a new look, a new layout and better product pages, and he keeps it running every day. Our Google search impressions went up about 20x in one quarter. If you need someone for your Shopify store, I'd recommend Mo.”

Yasin Mahomed, Owner, Feet Heart Mo runs e‑commerce for Feet Heart.

Nine weeks of search growth.

Organic search impressions grew another 3.7x from June 1 to August 2, 2026.

1.0xJune 1, 2026

3.7xAugust 2, 2026

Weekly impressions, indexed to the first week (1.0x). Source: Google Search Console, pulled August 5, 2026.

feetheart.com, the storefront I rebuilt and run.

What that actually took

Rebuilt the storefront around search, so 5,200+ SKUs are findable instead of buried
Fixed the structured data that helps search engines understand the products
Wrote the answers customers were already asking in the store, onto the pages they land on
Cleaned the catalog so product pages compete for real searches, not just the brand name

4x search clicks

16 → 9.8 average Google position

May 30–June 12 compared with July 21–August 3, 2026. Source: Google Search Console, pulled August 5, 2026.

This case study includes a full storefront rebuild and ongoing e-commerce work. The $499 search foundation is a smaller, separately scoped project.

A real review finding

The fallback had the same problem.

From this site, mobuildsit.com. Reviewed September 4, 2026.

What I found: The email button and the “write directly” address both needed the same script to show the email address. Without it, the page showed “[email protected]”.
Why it matters: If that script fails, someone trying to get in touch can't simply copy the address. The fallback doesn't help them.
What I'd fix first: Keep the address readable and the email link usable without a script. Then check both with JavaScript turned off.
Priority: High. It affects the page's only way to contact me.

That's the level of detail to expect in your five-gap review.

Before you email

A few practical details.

What does the $499 foundation cover?

A scoped set of search fixes: structured data, indexing, and product or collection pages. We agree the pages and templates in writing first. Full rebuilds and migrations are quoted separately.

Will you need access to my store?

The free review starts with the public website. If you want me to implement fixes, I'll explain the access needed for that work before you grant it. You approve the changes before I touch your store.

How long does it take?

I'll confirm when to expect your review by email. For paid work, we agree the scope and delivery date before I start.

What does the $799 accessibility cleanup include?

Theme-code fixes for keyboard navigation, contrast, labels, and alt text. We agree the pages and components to check first. Your report records the fixes, the checks, and any remaining limitations.

You work with me. That's the org chart.

I'm Mo Ally. I run e-commerce operations for a Los Angeles footwear retailer, so I spend my days inside Shopify, not in slide decks about it. I like big catalogs, stores with history, and owners who care more about their customers than about marketing jargon.

If I take your project, I do the work, answer the email, and leave you a clear record of what changed. Nothing I build is designed to keep you dependent on me.

mo@mobuildsit.com LinkedIn Los Angeles, California

Send me your store.

Email the URL. I'll reply with the five biggest gaps I see and what I'd fix first. Free, no obligation, and you get it in writing either way.

Email mo@mobuildsit.com

Or write directly: mo@mobuildsit.com